We increased Google Business Profile clicks by 269%

The challenge: A home healthcare provider was losing local market share

Our client faced several challenges with their local digital marketing efforts:

• Low search rankings: Our client simply wasn’t appearing prominently in search results for relevant searches, resulting in missed opportunities to connect with potential clients.
• Inconsistent information online: Our client’s business information, like contact details, service areas, and office hours were inconsistent. If you went to Yelp? It was one number. If you checked their Facebook page? It was another number. This was sending all the wrong signals to search engines and confusing searchers.
• Lack of local citations: Our client had a very few citations, which are crucial for building trust and authority in local search results.

Together, these factors held our client back from connecting with potential customers.

Our solution: A data-driven local SEO strategy

To address those challenges and improve our client’s visibility in search, we implemented the following strategies:

1. Keyword research and page optimizations:
   • We performed keyword research to identify the most relevant keywords in the home healthcare industry—and the ones most searched in our client’s area.
   • We optimized everything on their site, from title tags and meta descriptions to headings, page content, and local business structured data to be built on these core keywords.
2. Local Listings Optimization:
   • We audited their online listings and directories to ensure consistency and accuracy of their name, address, and phone number (NAP) across all platforms.
   • We claimed and optimized their Google Business Profile, ensuring it was complete, up-to-date, and aligned with their services and service areas.
   • We built consistent citations on reputable local directories and healthcare-specific platforms to boost local visibility and credibility.
3. Online review and reputation management:
   • We collaborated with our client to create a proactive online review generation strategy to encourage their patients and stakeholders to leave reviews on Google.
   • We began monitoring and responding to both positive and negative reviews, showcasing the client’s commitment to their patients and stakeholders.

Our results: An improved reputation and increased lead generation

Our local SEO campaign got results for our client:

1. Increased visibility in local search engine results pages: Our work brought our client significant improvement in local search rankings, jumping onto a crowded first page and featuring prominently in map packs.
2. Enhanced online reputation: After we implemented our strategy, our client saw an influx of positive reviews, further boosting their credibility and trustworthiness.
3. Higher led generation: Thanks to our optimizations and local SEO efforts, our client saw a steady increase in qualified leads and inquiries from local residents, largely originating from actions on their Google Business Profile.

Did our client become the number-one provider in the area?

Not yet.

SEO takes time, and our client started near the bottom. That said, our strategy drove a remarkable transformation in their online visibility and lead generation. Our work showcases the power of local SEO in driving tangible results and fostering meaningful connections between businesses and customers in their community.